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They saw a gap in the market to provide services that research language and dialects in South Africa and thereby use their rigorous linguistic techniques to evaluate existing linguistics toolset for South African languages and improve on them. This in turn has helped them to develop language and dialect mapping for South Africa using state-of-the-art GIS software.
Our more people-centred approach involving volunteers much in the way that Wikipedia has been created is likely to yield more robust results than other more automated approaches.
Polyglot follows the philosophy that open-source software is more robust than proprietary software because it faces greater scrutiny from a larger group of human stakeholders.
Collaboration makes data management and repository building happen faster and more efficiently, when does right. And when this happens across social media there is no better source.